Great article Nic!

I think SA eCommerce still has a long way to go. The opportunities are there, but the growth in real terms is pretty slow.

We’ve helped a number of customers build eCommerce stores but have seen only 1–2 stay open for longer than 2 years. I think the main reason for this is the lack of ‘hustling’. No one is going to make your business work except you. ‘Build it and they will come’ simply doesn’t exist.

Well done, and hang in there! The market is only going one way, and that is up! Looking forward to seeing more from in 2016.

Sharing insights and lessons about my experience building a self-funded startup.

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